0 Social Bookmarking

What is Social Bookmarking?

Social bookmarking is basically a web-based manner to save and store links for later access. Just about any website browser (internet explorer and firefox) has always had the ability for a user to save links in the form of favorites for future recall but now there are many web-based services to choose from. Instead of only being able to access your bookmarks traditionally through browsers, now there is a way for you to actually share your links with others which is a very search engine friendly manner to have utilized to target market your website.

History of Social Bookmarking

Online bookmarking was introduced back in 1996 but the first generation of services did not quite catch on and so they died out through the late 90s and early part of this century. Then along came del.icio.us (Delicious) in 2003 and forever changed how we bookmark. The creators of Delicious actually came up with the term social bookmarking and brought the ability to tag bookmarks as well as to share them with others. By 2004, the competition was growing as more services entered the market.

Social bookmarking is the latest and greatest  marketing method which can be utilized to effectively market your website online!

Benefits of Social Bookmarking

• Branding – Each bookmark adds to your credibility as an expert in a given niche.
• Targeted Traffic – If your bookmark is tagged properly, you will find targeted traffic coming through that is looking for exactly what you are offering.
• Backlinks – One of the major factors of good SEO is gaining quality one-way links to your website. Most of the leading social bookmarking sites that we utilize carry a high page rank and result in a backlink that the search engines give more weight to.
• Faster Search Engine Indexing – Because of the high page rank and popularity of the top social bookmarking sites, their content is spidered constantly by the search engines. Those spiders go through your link to also check out your content resulting in a much faster indexing than you would find without the backlinks.