1 Increase ranking of your website using On-page SEO

Every website owner whether a businessman or blogger wants that his/her website to be showed on the first page of major search engines like google or yahoo. Online marketing is very crucial for every company’s success. It can be done by optimizing your website. Optimization can be of two types- On- page & Off-page. On page optimization is done before setting a strategy for off-page optimization. On page optimization is done on website itself that means the factors are controlled by editing its content & html code of website. The factors are related to content & structure of your website. There are few rules that can be followed to increase the rank of web page. It is beneficial to use meta tags that provide brief description of webpage content & use keywords in meta tags. These tags tell search engine crawlers to index page & follow links to other pages & also impact the number of visitors clicking your web page.
If you want high search engine ranking & visitors satisfaction for website then on-page SEO analysis is essential. There are some techniques that should be kept in mind in order to increase the traffic. The focus should be on keywords & phrases as they play huge role in on-page SEO. Choose right keyword so that overall content is optimized & make it more identifiable to search engine crawlers that will in turn provide a high ranking in SERP. Essential keywords research can be done with the help of Google AdWords keyword tool. Placing the right keywords at right place will boost website ranking & use right keywords in title, headings & anchor text.
Basically on-page optimization refers to strategies that can be done on your webpage that will attract attention of readers as well as search engine crawlers. On line presence is essential for many business websites. Add unique content on every single page & update old content on regular basis. Well optimized content helps website to get top position on major search engines. It is beneficial to link out to other sites as long as they are relevant. Regular updates help website to get indexed faster. Create a unique and accurate page titles. Page titles are the most important aspect of on-page optimization. This will automatically contributes in increasing page ranking.  If there are images on your webpage then use alt tag. It will provide a short description of image. Lengthy URL is not recommended and for ideal URL, use words rather numbers. Do not do keyword stuffing in URL & use hyphens or words in URL’s.

The author is a web analyst who assesses seo services and has worked with a dependable seo company.