Friday, July 27, 2012

0 Earn money through your website

You may have come across the terms Search Engine Optimization (SEO), Sponsored Search, and Social Media and Affiliate Marketing all the time while browsing the internet. Internet is not just a browsing tool nowadays. Many people use it as a means of earning.
How do you earn through the world wide web? You put up a business. You get profits. You earn. But what if you are not a businessman and are afraid of taking a risk and you have a website? Having a website is like having your own building. Buildings have unutilized spaces. It may come in the form of blank walls, some extension (roof top or roof deck), or even the windows. You put in a billboard and then BAM! You get profits without doing anything. The advertiser pays you and you help in the promotion of his product.
This may also be the case when you have a website. Treat it as a building. You have unused spaces in your website. You enroll yourself in an advertising network and they place an advertisement on your space. Money will come without you having to lift a finger after that.
This is how internet marketing works. Internet marketing may also be called paid searches. This is a tool used by business owners to advertise their businesses, improve their visibility in the web, and increase their conversions.
There are two most popular types of paid searches. Whichever you want to employ depends on you. But you have to understand how paid search works.
What is a paid search?
Paid search is simply a method of advertising for which a fee is paid. It allows advertisers to place ads that are highly visible. They are placed on top of search engine results and are generally a fast way of getting the first page results. This is a way to increase traffic to an advertiser’s website.
What are the popular types of paid search?
The first one is called the pay per click (PPC) internet marketing. As the name implies, payment is made for every ad that is “clicked”. Advertisers will only pay when their ad leads a visitor to their website. One of the key benefits of this marketing tool is you can bid for ad placements in PPC advertising. You can customize your advertising budget, as an advertiser, to have the freedom to select the time and placement of the ads.
The second type is called the pay per impression (or cost per mille or CPM). The display of an ad (or an impression) will not require viewers to take an action for the payment to be due. Advertisements are placed depending on the terms of contract. Payment is made for each instance of the advertisement (based on the predetermined number of impressions). It is less expensive than the pay per click affiliate program.
It is used because of the amount of visibility it brings. The principle here is even when the ad is not clicked, the visitors can still read the ad and the exposure will still count in the long run. 


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