6 Recover from Google Penguin

Released on April 24, 2012, Google penguin was implemented a month later on 26th May to facilitate users for getting quality results in SERP. People involved in digital marketing, link building, web development and social media marketing are certainly aware of this update.


Ever since the update, Penguin has been punishing the web-pages which Google considers spam according to its guidelines. It is designed to keep a check on black-hat SEO techniques like cloaking, hidden text, excessive keyword stuffing etc. to not have any effect on search results. These techniques are deployed to attain the highest position in the search results, without considering the relevance and quality of the result. It results the fall back of quality links which could answer the queries of the user with higher satisfaction than the useless links which only aim to get high rank in result despite if it matches the context of result.


Few worthy techniques and methods which could help the links to float up in search results are:

• Content marketing: Implementing a content marketing strategy in post-penguin era is supposed to be an effective mode for brand-building or for driving traffic to a web-site. Submission of original content related to the business' area of operation will be beneficial for the business. Popular content can build a popular image for the business.


• Avoiding Link Building: It should be clear to most of the web-masters that Google is dropping about 50% of free directory submission sites. So adding links on low quality sites unnecessarily would deteriorate the reputation of the site itself. Also, in order to sustain in the post-penguin era, it is advisable to follow the guidelines mentioned by Google.


• Quality: Penguin consistently strains over the concept of quality results for users. No matter what happens, ultimately the result presented to the customer should be of high quality, so as to present the users what they are looking for. Link building with high quality web-sites, high quality content, positive reviews etc. are rewarded with high rank in Google search results.


• Use of natural anchor texts: Penguin penalizes the sites or content which introduces unnatural or forceful addition of keywords or anchor text. To sustain the reputation in post-penguin era, it's a good to practice for using more context based keywords. Keywords that maintain the meaning and context of the sentence, when embedded. Unnecessary use of anchor text degrades the quality of the content for the user and so Penguin ruins the rank of such pages. Anchor text variation is another technique which can give a more natural feel and can also match the context of the sentence.
  
• Get Social: Search results are, nowadays, directed from various social media platforms as well to provide quality information, since the major internet audience is active on social media. So it is advisable to use social media as a marketing tool to reach out the potential customers and other visitors.

It's important to understand the impact of penguin on your web-site using the analytic tools. Site auditing could help you highlight the problem areas in the web-site and any of the mentioned methods could be used to maintain the positioning in the search result.Refereed by article trader.

2 Getting started in social media marketing for SEO

Social media has many benefits for online businesses. Not only can it help to spread your marketing messages further, it can provide a valuable boost to your search engine optimization (SEO) efforts, and this influence is set to grow.

As the major search engines such as Google and Bing gradually shift their algorithms to place more importance on social ranking signals, businesses that adopt solid social media strategies early will have a clear head start on the competition. Whichever way you look at it, social media appears set to be integral to the future of digital marketing and search engine optimization.

So, what can you do now to take full advantage of it?

Brand pages

Launching your own brand page on a site such as Facebook or Google should be your first step into the world of social media (it should also be noted that Twitter has recently begun rolling out brand pages for businesses in the UK). This, along with your own blog, should form the meat of your social strategy. You can use your brand page to generate interest and drive traffic towards your website.

Content made for sharing

Publishing content through your brand page is one way to spread awareness. But as well as this, any content you release on your own website or blog should be prominently decorated with buttons to enable web users to share it to their own social profiles, and bookmarking sites such as StumbleUpon, Digg and Reddit. In the eyes of Google et al, shared content is popular content, and therefore deserves to rank highly, further reinforcing the essential role of high quality content in any search engine optimisation strategy.

Social advertising

Most big social networks make their money through advertising, and it's hardly surprising given the opportunity presented of getting your marketing messages out to thousands or even millions of people. Be sure to include a social element in your pay-per-click (PPC) ad strategies. If you need help with your PPC management or any other element of your digital marketing strategy, a full-service SEO agency can assist you.

5 SEO Expert - The Role Of SEO

It is a need in the present business field to open up an online store in order to withstand all the competitors. This is also considered as an easy way to reach out to all potential customers without facing any trouble just like retail stores. It is not enough to just develop a website and make it up and running. It is also very important to take necessary steps in order to identify the websites by millions of users who are surfing internet on daily basis. Your company will be able to gain popularity among users from around the globe thereby bring tremendous increase in the business frontiers. Search engine optimization is the technique adopted by many owners in order to popularize the websites by many means. This is also known as SEO services.
Usually this is done either by the company themselves by forming a separate team with SEO experts or by outsourcing the task to a third party company. The third party company will be specialized in SEO jobs with a number of SEO experts working together for the benefit of the clients. A SEO expert is a person who should be well versed in all the internet activities. They should be good at social networking as socializing is the key factor involved with marketing.

They should have all the knowledge on web designing and should be able to reformat the client website according to various needs and as per the changing trend in order to get potential customers. Creativity is very important for SEO experts as there will be needs to add certain creative writings if the clients website is not up to mark while considering all these aspects. It is a common phenomenon that the websites should contain various attractive terms and writings that catch the customer in a very short time frame. Also the SEO should be knowledgeable in the area of the business and accordingly they should be able to identify the keywords used by customers in order to search for all the related services on internet. Based on all the collected keywords, they should be able to create various back links to search engines. Back links are very important factor to be noted by SEO.

They should be careful in creating back links only with reputed classified sites and with other related websites. Avoid back links with any low profile website as it tends to add up more spam rather than potential customers thereby lowering the client website. This shows the importance of a SEO expert in managing SEO services

4 SEO Activities

Search engine optimization or SEO is term commonly heard now days in the business field. This term is closely related to the online industry. There are many companies specialized in SEO activities. The main aim of the companies is to gain customer satisfaction from their clients by providing them the best SEO service possible to help them to outshine in the business world among their competitors and also among the potential customers. You might be wondering on the task carried by a SEO firm.
The primary aim of a SEO firm is to raise the level of business by increasing the popularity of the company and its related products and services. Next question that arise in your mind will be regarding the steps undertaken by the SEO firm to increase the publicity of the company. The answer is very simple and it is done with the help of internet. Now you would like to know the role played by internet in achieving the goal.

Internet is used by many people around the world. Every company will take the initial step of developing their websites which contain all the required information that must be known by the public. Sometimes a problem can arise in the layout of the details present in the websites.

A SEO company will help in restructuring the design of the website by making certain changes. Sometimes attractive content writings with pictures or videos might be added to convey the same information rather than using simple text. It is natural that people will not show patience to read each and every detail given in the website. You should add all those important details that can help in gaining benefit to the company in a catchy manner.

You should now find some ways by which your web pages must be listed by popular search engines commonly used by people in their top list.

This can be achieved by bookmarking some web pages or the most attractive contents in some popular social bookmarking websites frequently surfed by people. This can be done by registering with a social bookmarking website and posting the links of your web pages on them. This will help the search spider to index the web pages and mark them on the top list. So that when ever a person tries pulling up the related information, the web page that contains that particular piece of information will be pulled up by search engine on top.

This process is commonly referred as creating back links. These are the common activities performed by SEO Company.