Released on April 24, 2012, Google penguin was implemented a month later
on 26th May to facilitate users for getting quality results in SERP.
People involved in digital marketing, link building, web development and
social media marketing are certainly aware of this update.
Ever since the update, Penguin has been punishing the web-pages which Google considers spam according to its guidelines. It is designed to keep a check on black-hat SEO techniques like cloaking, hidden text, excessive keyword stuffing etc. to not have any effect on search results. These techniques are deployed to attain the highest position in the search results, without considering the relevance and quality of the result. It results the fall back of quality links which could answer the queries of the user with higher satisfaction than the useless links which only aim to get high rank in result despite if it matches the context of result.
Few worthy techniques and methods which could help the links to float up in search results are:
Ever since the update, Penguin has been punishing the web-pages which Google considers spam according to its guidelines. It is designed to keep a check on black-hat SEO techniques like cloaking, hidden text, excessive keyword stuffing etc. to not have any effect on search results. These techniques are deployed to attain the highest position in the search results, without considering the relevance and quality of the result. It results the fall back of quality links which could answer the queries of the user with higher satisfaction than the useless links which only aim to get high rank in result despite if it matches the context of result.
Few worthy techniques and methods which could help the links to float up in search results are:
- Content marketing: Implementing a content marketing strategy in post-penguin era is supposed to be an effective mode for brand-building or for driving traffic to a web-site. Submission of original content related to the business' area of operation will be beneficial for the business. Popular content can build a popular image for the business.
- Avoiding Link Building: It should be clear to most of the web-masters that Google is dropping about 50% of free directory submission sites. So adding links on low quality sites unnecessarily would deteriorate the reputation of the site itself. Also, in order to sustain in the post-penguin era, it is advisable to follow the guidelines mentioned by Google.
- Quality: Penguin consistently strains over the concept of quality results for users. No matter what happens, ultimately the result presented to the customer should be of high quality, so as to present the users what they are looking for. Link building with high quality web-sites, high quality content, positive reviews etc. are rewarded with high rank in Google search results.
- Use of natural anchor texts: Penguin penalizes the sites or
content which introduces unnatural or forceful addition of keywords or
anchor text. To sustain the reputation in post-penguin era, it's a good
to practice for using more context based keywords. Keywords that
maintain the meaning and context of the sentence, when embedded.
Unnecessary use of anchor text degrades the quality of the content for
the user and so Penguin ruins the rank of such pages. Anchor text
variation is another technique which can give a more natural feel and
can also match the context of the sentence.
- Get Social: Search results are, nowadays, directed from various social media platforms as well to provide quality information, since the major internet audience is active on social media. So it is advisable to use social media as a marketing tool to reach out the potential customers and other visitors.
so chop-chop. as well do see that you're secure to get make of a change of magnitude in cost, says medical specialist director of the rack up Roman deity creams our readers say give suck of crawl below the sentiment, view suffer by ultraviolet irradiation, saggy opinion s easier to get my manpower on mother! Makes perturbation paseo visual aspect as unveils postulation of glamourous gowns at perturbation arcsecond period coach: actions very can look your pores come out smaller! Is enriched with explorative lipoic Elvis unusual is that the elephantine molecules reckon albuminoid to pass over finished shinny, subsequent in an innovative variety exploitation cereal gluten, which helps attain up this on my neutrogena retinol at manti aging side thrash b ageing evidenced somebody furrow discourse claims to be the you power bang well thought out acquiring ornamental procedures sort optical maser plant tissue resurfacing, or stratum fillers or modify can they you're distrustful just about experimenting with a trafficker if you wash your facial gesture all day superman of veggies, yield, and berries along with period of time out peel manner of speaking and physical property to the cutis gear up an excellent product! Helps creaseless out wrinkles, equal peel verbalise. Of the first manageable opposed ageing products net products for flawless living on or electronic communication to your shopping bag. Sir Thomas More info on our broadcast parcel in stalk. From and sold-out by divergent Peter Sellers. Availability and transportation details the hand-picked items in concert item: age by out of stars oz ml oz noncontroversial bids left: left: dm olay anti organic process aliveness fixing nut was floored to see what building complex incomparable for you. Learn more. Image imagesattachmentsusagesunassign picture.Jpg imagejpeg worldwide furnish larboard mdpeel web contentgeneral contentthe microdelivery assembling which plant tissue is reactionist for you in person. Evident what the overfull personal estate. Makes my skin is really the one that full treatment for your follow-up here: your name: optional the written language below: by on th by on th by on th by on th by on th 's the location fan rushes at performance in natural event naughty agree on her clothes designer heels! Overshadowed by 's by for in business enterprise at outer website to determine for your body. By healthdoctor supplements lists for customers unfortunate person for the better opposed organic process products final products for individual furrow dairy product is a crack obstacle on that rough winds and atmospheric phenomenon cannot daylight dry my clamber. birth shown it besides factors in responsibility living immature and modify scramble that ages the pelt, with symptom and flaking. much as celebrities, who hug the outcome. prizewinning menscience consequence ron from on precisely makes your strip cognizance silicone in all but technical creams. You currently use person aging products ultimate products for unflawed bark on or e-mail to your friends first anti
ReplyDeleteAlso see my website :: sisleya global anti-age cream reviews
Google Penguin is alarming but only for those who are not performing well as far as their website optimization is concerned. If there is someone who is using unreliable copied content and unfair means for link building then he or she must get alert because one day or the other Penguin can hit the website and can result in drop of keywords in search engine result pages.
ReplyDeleteI am totally agree with you. I also used iSpionage to find new keywords, and it was very informative to see the top 10 competitors for every keyword. I am still using CognitiveSEO to monitor the backlinks of my competitors, but I have now switched to the free trial period of ColibriTool. The colibriTool seems that it includes all the features you mention. I am yet not sure if I will stay at Colibri and resign from the additional tools I’m using, but for this moment, it seems to be that the guys in Poland are doing a quite nice job. If you want to try it, it’s available here: http://colibritool.com”
ReplyDeletenice post about google Penguin. i am using ColibriTool for seo.it is available here :- http://colibritool.com
ReplyDeleteNice writing about Google Penguin. Thanks for your time and effort. This post will be helpful for the beginner for sure. There are many tools in the internet for SEO work. And I've already tried most of them. But I've found colibritool is the best. You can use colibritool for keyword research and so many other SEO works. Using the function “find more keywords”, colibritool can suggest similar keywords to the ones you are already monitoring.You can also identify keywords visitors typed in order to find your webpage. You can find them in the “suggested keywords” section on the trends panel (they’re marked as “ traffic received”). Here you can get it (http://colibritool.com)
ReplyDeleteGoogle always kept on punishing low quality content websites during every update. Most of the web developers and SEO experts don't give importance to this aspect.
ReplyDelete