Thursday, August 2, 2012

6 Recover from Google Penguin

Released on April 24, 2012, Google penguin was implemented a month later on 26th May to facilitate users for getting quality results in SERP. People involved in digital marketing, link building, web development and social media marketing are certainly aware of this update.


Ever since the update, Penguin has been punishing the web-pages which Google considers spam according to its guidelines. It is designed to keep a check on black-hat SEO techniques like cloaking, hidden text, excessive keyword stuffing etc. to not have any effect on search results. These techniques are deployed to attain the highest position in the search results, without considering the relevance and quality of the result. It results the fall back of quality links which could answer the queries of the user with higher satisfaction than the useless links which only aim to get high rank in result despite if it matches the context of result.


Few worthy techniques and methods which could help the links to float up in search results are:


  • Content marketing: Implementing a content marketing strategy in post-penguin era is supposed to be an effective mode for brand-building or for driving traffic to a web-site. Submission of original content related to the business' area of operation will be beneficial for the business. Popular content can build a popular image for the business.

  • Avoiding Link Building: It should be clear to most of the web-masters that Google is dropping about 50% of free directory submission sites. So adding links on low quality sites unnecessarily would deteriorate the reputation of the site itself. Also, in order to sustain in the post-penguin era, it is advisable to follow the guidelines mentioned by Google.

  • Quality: Penguin consistently strains over the concept of quality results for users. No matter what happens, ultimately the result presented to the customer should be of high quality, so as to present the users what they are looking for. Link building with high quality web-sites, high quality content, positive reviews etc. are rewarded with high rank in Google search results.

  • Use of natural anchor texts: Penguin penalizes the sites or content which introduces unnatural or forceful addition of keywords or anchor text. To sustain the reputation in post-penguin era, it's a good to practice for using more context based keywords. Keywords that maintain the meaning and context of the sentence, when embedded. Unnecessary use of anchor text degrades the quality of the content for the user and so Penguin ruins the rank of such pages. Anchor text variation is another technique which can give a more natural feel and can also match the context of the sentence.
  • Get Social: Search results are, nowadays, directed from various social media platforms as well to provide quality information, since the major internet audience is active on social media. So it is advisable to use social media as a marketing tool to reach out the potential customers and other visitors.
It's important to understand the impact of penguin on your web-site using the analytic tools. Site auditing could help you highlight the problem areas in the web-site and any of the mentioned methods could be used to maintain the positioning in the search result.Refereed by article trader.
Read more »
at 12:02 PM

2 Getting started in social media marketing for SEO

Social media has many benefits for online businesses. Not only can it help to spread your marketing messages further, it can provide a valuable boost to your search engine optimization (SEO) efforts, and this influence is set to grow.

As the major search engines such as Google and Bing gradually shift their algorithms to place more importance on social ranking signals, businesses that adopt solid social media strategies early will have a clear head start on the competition. Whichever way you look at it, social media appears set to be integral to the future of digital marketing and search engine optimization.

So, what can you do now to take full advantage of it?

Brand pages

Launching your own brand page on a site such as Facebook or Google should be your first step into the world of social media (it should also be noted that Twitter has recently begun rolling out brand pages for businesses in the UK). This, along with your own blog, should form the meat of your social strategy. You can use your brand page to generate interest and drive traffic towards your website.

Content made for sharing

Publishing content through your brand page is one way to spread awareness. But as well as this, any content you release on your own website or blog should be prominently decorated with buttons to enable web users to share it to their own social profiles, and bookmarking sites such as StumbleUpon, Digg and Reddit. In the eyes of Google et al, shared content is popular content, and therefore deserves to rank highly, further reinforcing the essential role of high quality content in any search engine optimisation strategy.

Social advertising

Most big social networks make their money through advertising, and it's hardly surprising given the opportunity presented of getting your marketing messages out to thousands or even millions of people. Be sure to include a social element in your pay-per-click (PPC) ad strategies. If you need help with your PPC management or any other element of your digital marketing strategy, a full-service SEO agency can assist you.
Read more »
at 11:58 AM

5 SEO Expert - The Role Of SEO

It is a need in the present business field to open up an online store in order to withstand all the competitors. This is also considered as an easy way to reach out to all potential customers without facing any trouble just like retail stores. It is not enough to just develop a website and make it up and running. It is also very important to take necessary steps in order to identify the websites by millions of users who are surfing internet on daily basis. Your company will be able to gain popularity among users from around the globe thereby bring tremendous increase in the business frontiers. Search engine optimization is the technique adopted by many owners in order to popularize the websites by many means. This is also known as SEO services.
Usually this is done either by the company themselves by forming a separate team with SEO experts or by outsourcing the task to a third party company. The third party company will be specialized in SEO jobs with a number of SEO experts working together for the benefit of the clients. A SEO expert is a person who should be well versed in all the internet activities. They should be good at social networking as socializing is the key factor involved with marketing.

They should have all the knowledge on web designing and should be able to reformat the client website according to various needs and as per the changing trend in order to get potential customers. Creativity is very important for SEO experts as there will be needs to add certain creative writings if the clients website is not up to mark while considering all these aspects. It is a common phenomenon that the websites should contain various attractive terms and writings that catch the customer in a very short time frame. Also the SEO should be knowledgeable in the area of the business and accordingly they should be able to identify the keywords used by customers in order to search for all the related services on internet. Based on all the collected keywords, they should be able to create various back links to search engines. Back links are very important factor to be noted by SEO.

They should be careful in creating back links only with reputed classified sites and with other related websites. Avoid back links with any low profile website as it tends to add up more spam rather than potential customers thereby lowering the client website. This shows the importance of a SEO expert in managing SEO services
Read more »
at 11:54 AM

4 SEO Activities

Search engine optimization or SEO is term commonly heard now days in the business field. This term is closely related to the online industry. There are many companies specialized in SEO activities. The main aim of the companies is to gain customer satisfaction from their clients by providing them the best SEO service possible to help them to outshine in the business world among their competitors and also among the potential customers. You might be wondering on the task carried by a SEO firm.
The primary aim of a SEO firm is to raise the level of business by increasing the popularity of the company and its related products and services. Next question that arise in your mind will be regarding the steps undertaken by the SEO firm to increase the publicity of the company. The answer is very simple and it is done with the help of internet. Now you would like to know the role played by internet in achieving the goal.

Internet is used by many people around the world. Every company will take the initial step of developing their websites which contain all the required information that must be known by the public. Sometimes a problem can arise in the layout of the details present in the websites.

A SEO company will help in restructuring the design of the website by making certain changes. Sometimes attractive content writings with pictures or videos might be added to convey the same information rather than using simple text. It is natural that people will not show patience to read each and every detail given in the website. You should add all those important details that can help in gaining benefit to the company in a catchy manner.

You should now find some ways by which your web pages must be listed by popular search engines commonly used by people in their top list.

This can be achieved by bookmarking some web pages or the most attractive contents in some popular social bookmarking websites frequently surfed by people. This can be done by registering with a social bookmarking website and posting the links of your web pages on them. This will help the search spider to index the web pages and mark them on the top list. So that when ever a person tries pulling up the related information, the web page that contains that particular piece of information will be pulled up by search engine on top.

This process is commonly referred as creating back links. These are the common activities performed by SEO Company.
Read more »
at 11:52 AM

Tuesday, July 31, 2012

2 Top Forum Submission Sites List

4
3
5
6
5
5
4
3
5
4
5
4
6
3
4
4
4
4
5
2
4
3
7
5
3
3
6
4
3
2
5
3
2
4
7
5
3
0
n/a
4
7
1
3
5
4
4
5
4
3
4
4


3
3
5
5


5
5


4
5
4
4
5
1
5
5
6
6
0
5
5
5
3
6
6
5
4


5
3
4
5
1
4
2
4
5
Read more »
at 10:57 AM

0 Press Release Distribution Sites List

Press releases can be a powerful tool in the marketing of your business. They contain news content promoting your business, which is then passed on to relevant media to get the maximum and most relevant coverage for your campaign.
Press releases can be an effective way to advertise promotions, launch new or improved products, or also to diversify and branch out into new market segments. A press release operates by forming a news story made up of relevant developments, which then finds its way into newswires like PR Fire for journalists to find and publish.
PR Fire make use of an extensive range of media lists, which are categorized sets of media channels which use our services to source news content. Once your press release is categorized, the content is offered to the editors, publications and agencies within these lists to ensure that your release is seen by the most relevant sources.


Press Release

Page Rank
7
4
5
3
5
4
6
4
5
3
2
3
5
5
3
3
3
4
5
4
3
5
3
3
5
4
3
4
5
2
3
3
4
Read more »
at 10:52 AM

0 Directory Submission Sites List

Web directory lists out web links that allow site owners to directly submit their site and popularize it in the web world. The site submission is the basic SEO technique to familiarize your site.


            Directories

Page Rank
8
5
3
5
5
5
4
4
4
4
4
4
4
4
3
U/R
0
3
5
3
5
3
3
3
3
3
3
4
0
3
4
4
3
0
0
2
0
0
2
0
2
1
1
1
4
0
2
3
0
0
0
0
4
6
0
3
1
3
5
n/a
4
0
4
0
3
0
0
2
2
0
4
2
2
0
3
0
2
2
3
2
4
0
2
2
2
2
3
3
0
9
8
6
6
7
5
6
6
4
6
5
5
5
5
4
8
7
3
n/a
2
0
5
5
3
3
2
3
4
2
3
4
3
3
4
3
3
4
4
7
6
6
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Read more »
at 10:42 AM

0 ARTICLE SUBMISSION LIST

ARTICLE SUBMISSION

With so many different article directories out there, you will need to find directories that will post your article and give you a backlink that counts. Here is a good list to get you started:
You can do a search to locate more article directories to submit. There are literally hundreds out there.

Since there are so many and the guidelines may be different for each site, there are companies that specialize in helping you to get your articles ready for submission to multiple sites. They will not only help proofread your articles, but help to tweak your resource box for the type of anchor text you prefer that will give your backlinks more weight. If you really don’t want to spend too much time doing these, you can pay someone else to do it for you.
Post is refereed by Submission Listing.
Read more »
at 10:22 AM

Sunday, July 29, 2012

0 Link Wheel Marketing

Link wheels – the key to successful social media promotion

 Social media promotion is the latest in online marketing and everyone is using profiles of social networking sites to sell their products and services. How to edge past all the competition? The answer is to create link wheels. You may post a lot of information on your social media profiles in form of articles, blogs, updates etc. but they fail to catch the attention of the search engines. How to catch the attention of the search engine spiders? Come to Bugon Website Services. We have vast experience in online marketing and in running successful social media promotional campaigns. Our experience has taught us how to attract the attention of search engine spiders.
What is link wheel? Content has always been essential in SEO techniques. But content alone can no longer suffice. You also need to draw attention to your content and make the ownership clear to the search engine spiders. This can be effectively done by forming a chain link between all the content posted online by you. This is called a link wheel.

How to build the perfect link wheel

 There are many ways to create link wheels. A perfect link wheel is one that is effective and does not get targeted as spam. Creating link wheels without following SEO guidelines can cause irreparable harm to your website. We at Bugon Website Services have carried out extensive research before coming up with an effective way to create perfect link wheels following proper guidelines and our wheels are quite safe.

Know how a link is built before you buy

 We form link wheels for you with all the most popular social media sites like blogger, wordpress, live journal etc. All you need to build one is to provide us with the keywords that relate to your website and you want to highlight.

Initial preparation  

 Our team of experts will work with the keywords you supply to come up with a set of sub keywords. Then our content developers will write content using those keywords you supplied. Once you approve the content we will implement our strategy and form link wheels for you.

Our Strategy

The link wheel has two parts – the inner wheel and the outer wheel. The content developed using the keyword supplied by the client is uploaded onto the social media sites of the inner wheel like Blogger, WordPress, LiveJournal, Windows Live Spaces and Weebly etc. The site selection is done according to the package chosen by the client. Another set of content is developed based on the sub keywords and uploaded on to the sites of the outer wheel. Next the web experts at Bugon Website Services will link the social media profiles through linking the keywords you want to highlight. The sites of inner wheel are linked to your website while the sites in the outer wheel serve to draw attention of the search engine to the sites of the inner wheel. We also bookmark the sites of the outer wheel on top Social bookmarking sites on the internet.

A step by step look at the project

  1. We create and register profiles for you in the best social media. All of this is done manually by our team of experts. There is no use of automated software.
  2. We custom make your profiles keeping your needs in mind. The themes that closely relate to your business needs are chosen.
  3. Client is only handed over fully finished sites that include both logos and proper links.
  4. We select the correct category for you based on the keyword supplied by you.
  5. We add proper Meta titles and tags to all your profiles.
  6. We find appropriate sub keywords from the five important keywords provided to us by the client.
  7. We continuously keep posting keyword rich articles and images on to your profiles. These articles are written by our team of content writers.
  8. The main keywords and sub keywords are linked together through the creation of stable link wheels.
  9. Each of your social media profile is bookmarked on top six bookmarking sites on the web.
  10. All profiles and accounts along with all details relating to them are delivered to the client after completion of Google analytics set up.

 What we offer you

  • We create more than 50 profiles/accounts for you in all the top social networking sites.
  • The next step is setting up Ping.FM, hootsuite, hellotxt, onlywire and posterous accounts that is then connected to your profiles.
  • We post two wall updates for you free of cost.
  • You are provided with all the details relating to your profiles. All your profiles can be updated with one click of the mouse.
  • Fully finished profiles are delivered to you. We do not turn over incomplete work to the client.
  • We prefer to build and manage all the accounts manually. Our team activates and updates the profiles for you. No artificial software is used for this purpose.
Read more »
at 3:53 AM

0 Press Release Marketing Services


seo a2z | seo outsourcing

Press Release Marketing Services

Online press releases have significantly grown to be one of the most effective online marketing methods with very powerful emphasis on building a
website’s online reputation and brand! With this in mind, we offer your business one of the most comprehensive, well thought out, and professional online press release writing and distribution services on the web today. Give us the opportunity to proactively market your business through direct press releases writing and distribution services and watch your business gain a competitive advantage over your online competitors.

Professional Press Release Writing Services

  • Press releases have to be very concise, to the point, and propel a strong message to your target audience about your company. We make absolutely certain that the message you want communicated is done so in a manner consistent with the very best practices.
  • Our writing quality is consistent with industry standards and we are constantly keeping abreast of the changes that impact what makes the difference between a good press release and a stellar press release. We’ll deliver a press release with the idea of grasping the attention of your target audience.
  • We understand the importance of getting news to the market and effectively. When you order our press release writing services and provide us with all pertinent details to be included in your PR, we will get your press release back to you within 3-5 business days.
  • When you order our press release distribution services in combination with our writing services, we guarantee to rewrite any part of a press release for reason of being rejected by any given press release site until it is accepted by the site.

Press Release Distribution – Our process

  1. Your press release is professionally composed and delivered to you within 3-5 business days after we receive your specs for the release.
  1. After delivery of your press release, we await your feedback and approval prior to starting the process of distributing your PR.
  1. With your approval, we will begin distributing your press release to the most reputable press release sites on the worldwide web.
  1. The total timeframe to complete the distribution will be 3-5 business days and upon completion we will send you a comprehensive report details the completed submissions.

PR Services Deliverables and Expectancies

  • We will hand submit your press release to all well established press release websites and will be careful to follow the terms & conditions for each site. We do not use any type of automated method to submit your press releases which has the potential to get your business a bad reputation – everything is handled by hand on a PR site by site basis.
  • We submit your press releases to the best 90 press release sites on the web that we determine. We constantly monitor press release sites to put your press releases in the hands of the most reputable and visible PR sites on the web.
  • We guarantee as part of our service that your press release will be listed within Google News which is very highly visible.
  • With our press release writing and marketing service, you will always be provided with an optimal return on your investment as the online PR companies we submit to have a very good reputation, are highly visible and have a considerable amount of people and businesses following them.
Read more »
at 3:29 AM

0 Social Bookmarking

seo a2z | seo outsourcing

What is Social Bookmarking?

Social bookmarking is basically a web-based manner to save and store links for later access. Just about any website browser (internet explorer and firefox) has always had the ability for a user to save links in the form of favorites for future recall but now there are many web-based services to choose from. Instead of only being able to access your bookmarks traditionally through browsers, now there is a way for you to actually share your links with others which is a very search engine friendly manner to have utilized to target market your website.

History of Social Bookmarking

Online bookmarking was introduced back in 1996 but the first generation of services did not quite catch on and so they died out through the late 90s and early part of this century. Then along came del.icio.us (Delicious) in 2003 and forever changed how we bookmark. The creators of Delicious actually came up with the term social bookmarking and brought the ability to tag bookmarks as well as to share them with others. By 2004, the competition was growing as more services entered the market.

Social bookmarking is the latest and greatest  marketing method which can be utilized to effectively market your website online!

Benefits of Social Bookmarking

  • Branding – Each bookmark adds to your credibility as an expert in a given niche.
  • Targeted Traffic – If your bookmark is tagged properly, you will find targeted traffic coming through that is looking for exactly what you are offering.
  • Backlinks – One of the major factors of good SEO is gaining quality one-way links to your website. Most of the leading social bookmarking sites that we utilize carry a high page rank and result in a backlink that the search engines give more weight to.
  • Faster Search Engine Indexing – Because of the high page rank and popularity of the top social bookmarking sites, their content is spidered constantly by the search engines. Those spiders go through your link to also check out your content resulting in a much faster indexing than you would find without the backlinks.
Read more »
at 3:20 AM
Subscribe to: Posts (Atom)
 

SEO a2z DISCUSSION Copyright © 2011 - |- Template created by O Pregador - |- Powered by Blogger Templates